Similac needed a refresh of their Early Shield Campaign. I led the photoshoot of these beautiful babies and designed the print ads using the retouched images.
Similac launched an optimal bottle called SimplySmart which needed both consumer print ads and digital aids for sales reps. I designed and oversaw the interactive iPad application build from start to finish. The best part was when you shook the iPad, it would simulate the bottle shaking. I also designed the launch print ads.