Fintech Design
Demo animation I created to help customers quickly understand the in-app experience.
Simplication
Finance can be considered a scary and foreign concept to many. Storytelling through memorable visuals can help invite users into the brand and provide a sense of confidence and calm. Partnering with a writer, I designed a simple, relatable infographic to encourage scroll and clicks.
User friendly
Assuming users will read emails is unfortunately not the case. Ensuring the UI in email design is large, friendly and clickable allows users to easily understand the task at hand. This a section within an email I designed with those considerations in mind.
EnGaging
When the copywriting is good, the visuals better match! My writer focused on quick, engaging copy featuring the benefits of a new app. Icons and big images married with succinct copy was a recipe for success.